Advertising and Digital Marketing Communications

Develop the skills you need for a career in advertising and digital marketing communications with a degree that offers exemptions from CIM and IDM marketing examinations.

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Key Facts

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Degree

BA (Hons) Advertising and Digital Marketing Communications

Degree Duration

4 years :

1 year pathway + 3 year degree

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Pathways Available

International Year Zero

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Start Dates

Degree Overview

A carefully designed degree to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. You will study modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

UG strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich Graduates have gone to work at Google, Coca Cola and OgilvyOne.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

University of Greenwich in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2022)

Modules in Marketing are ranked 4th overall in London (The Complete University Guide League Tables 2022)

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Your Pathways

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero

University of Greenwich

Greenwich campus sits on a World Heritage Site and is home to a modern university that builds excellent professional prospects.

First established in 1890 as Woolwich Polytechnic, the University of Greenwich today is a modern institution with strong links to business and an emphasis on helping students meet the demands of a fast-changing workplace.

Located at the heart of London, with the picturesque buildings of London Stock Exchange only a few kilometres away. Students will be living and studying in one of the great financial centres of the business world and within proximity to some renowned global businesses.

Students will be able to enjoy all the finer things a vibrant multicultural city such as London can offer including a wide variety of social activities.