Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
This course option is to focus some more on branding. You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information.
In the School of Business, we have a dedicated team of careers and employability support professionals who are available to you. As a student, you will have access to an extensive range of services aimed at helping you prepare for your career.
As part of this degree, you will have the opportunity to do an eight-week internship matched to your chosen industry in China, Mexico, Vietnam, or Manchester (UK). This is a once in a lifetime opportunity and a great addition to your CV, supporting your future career aspirations and demonstrating commitment to future employers.
The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.
| What’s the difference between the one or two terms? | |
| One Term | Two Terms |
| 3 months of study | Six months of study |
| Additional academic English and subject-related support | |
Learn more about Pre-Master's
You can find the applicable international student course fee for your chosen pathway study route listed below.
| Study Route | Tuition Fees (2022-23) | Tuition Fees (2023-2024) |
| International Year Zero (IYZ) | From £12,995 | From £12,995 |
| International Year One (IY1) | From £19,995.00 | From £19,995.00 |
| Pre-Master’s (PM) | From £10,995.00 | From £10,995.00 |
| Please note: There is an additional £200 administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at Dundee University. | ||
Students at the International College may be considered for a number of Scholarships that are part of the University of Dundee Scholarship offerings, such as the Global Citizenship Scholarship which awards students up to £5,000 per year of study. Another award is the ICD Progressing with Excellence Scholarship which recognises academic achievement while studying at the International College and awards up to £6,000 per year of study.
These scholarships are awarded for the University of Dundee period of study. Other Scholarships may be available for the ICD period of study, and you should contact your agent or Oxford International regional representative for full details of these.
For more information on scholarships available to ICD students visit the ICD Scholarships page.
Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.
Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded. For more information on the scholarships we offer to international students please contact us.
Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.
Want to learn more about life as a student at our International College? Talk to one of our students now
Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.
Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.
