Business Economics with Marketing

Study economics and the wider business environment, with a focus on marketing in today’s multi-channel environment.

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Key Facts

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Degree

MA(Hons) Business Economics with Marketing

Degree Duration

4 years

Pathways Available

International Year Zero

4 years :

1 year pathway + 3 year degree

date_range

Start Dates

Degree Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

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Important

The main difference between our BSc and MA comes in the first two years. The MA degree should be your choice if you have a stronger interest in the arts or social science-based subjects.

Why Study this Degree

A range of business-related careers will be open to you, in marketing, finance, administration, statistics, sales, logistics, and human resources. You could work in economics and finance based roles, such as: investment management insurance banking accountant

Your Pathways

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero

University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.