Business Economics with Marketing & Psychology

Study economics and the wider business environment, with a focus on marketing and discover how the human mind works from infancy to old age

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Key Facts

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Degree

MA (Hons) Business Economics with Marketing & Psychology

Degree Duration

4 years

Pathways Available

International Year Zero

4 years :

1 year pathway + 3 year degree

date_range

Start Dates

Degree Overview

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

There are strong links between Psychology and business, in particular marketing. For example, developing a stronger understanding of the psychological behaviour of the consumer.

Psychology is the scientific study of the mind and behaviour. Topics we cover include how babies learn, the way in which people’s mental skills change as they grow older, various personalities, and how social group dynamics work. You will also study different psychological disorders.

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Important

In addition to exploring these aspects of human nature, you will learn how to think critically and to solve problems. We will teach you to analyse data, write clearly and effectively, and be a confident communicator of science. You will learn how to plan, implement and analyse your own research project.

Why Study this Degree

A natural route for many of our graduates from this degree is into marketing related job roles. They are often more attractive to employers than graduates from a stand alone marketing degree because they have a stronger understanding of wider business, business economics and the key issues effecting business.

Graduates have also moved into careers in journalism, wider media, teaching, finance, banking and across various public sector organisations such as the NHS, local Govt, Universities.

Psychology graduates go on to work in areas such as: education research teaching counselling

Your Pathways

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero

International Student Fees

You can find the applicable international student course fee for your chosen pathway study route listed below.

Study Route Tuition Fees (2022-23) Tuition Fees (2023-2024)
International Year Zero (IYZ) From £12,995 From £12,995
International Year One (IY1) From £19,995.00 From £19,995.00
Pre-Master’s (PM) From £10,995.00 From £10,995.00
Please note: There is an additional £200 administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at Dundee University.

Scholarships at Dundee

Students at the International College may be considered for a number of Scholarships that are part of the University of Dundee Scholarship offerings, such as the Global Citizenship Scholarship which awards students up to £5,000 per year of study. Another award is the ICD Progressing with Excellence Scholarship which recognises academic achievement while studying at the International College and awards up to £6,000 per year of study.

These scholarships are awarded for the University of Dundee period of study. Other Scholarships may be available for the ICD period of study, and you should contact your agent or Oxford International regional representative for full details of these.

For more information on scholarships available to ICD students visit the ICD Scholarships page.

Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.

Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded.  For more information on the scholarships we offer to international students please contact us.

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Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.

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University of Dundee

Ranked in The Guardian's Top 20 UK Universities in 2021, the University of Dundee prides itself on three things: Impactful research, an excellent student experience and a community campus in the city.

Situated beside the majestic River Tay, Dundee is Scotland’s sunniest city. It also has the highest student ratios per head of population anywhere in the UK so there is an exciting and diverse range of nightlife, leisure activities and culture.

 

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