Strategic and Digital Marketing

In such a world’s fastest growing field and industries, and with many companies opting for a digital first marketing strategy, this degree can help you become a skilled and strategic graduate in high demand across a range of sectors.

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Key Facts

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Degree

MSc (Hons) Strategic and Digital Marketing

Degree Duration

15 months :

1 term Pre-Master's and a 12 month Master's course

18 months :

2 term Pre-Master's and a 12 month Master's course

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Pathways Available

Pre-Master's

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Start Dates

Degree Overview

This degree programme will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. Learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes on this course include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This specialist master’s degree has been specially designed aiming at students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

Get the chance to improve your marketing knowledge to develop and strengthen your career in the industry.

This programme provides an opportunity for personal and professional development, with many transferable skills being taught alongside specialist marketing topics.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

Learn more about Pre-Master's

De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.

In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.