Marketing Management

Learn how to analyse trends and develop marketing strategies through to advertising and social media, this programme is the opportunity to break into a creative and fast-paced career that opens up opportunities across a diverse range of industries.

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Key Facts

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Degree

MSc (Hons) Marketing Management

Degree Duration

2 Years :

1 year pathway + 12 months course

3 Years :

1 year pathway + 2 years course - Part - Time

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Pathways Available

Pre-Master's

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Start Dates

Degree Overview

In such a world of marketing is both popular and challenging, this field is offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.

Through this course you’ll learn how analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.

Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

This is an ideal programme if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.

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Important

Why Study this Degree

You can tailor the course to your career aspirations by choosing from a range of modules to suit your interests.

Through this course you’ll learn about the latest developments in the field and how to understand the key marketing issues faced by a variety of organisations.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

Learn more about Pre-Master's

De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.

In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.