International Business and Marketing

Explore the latest theories, acquire specialist skills and gain practical knowledge of the relationship between business and marketing to effectively manage a variety of marketing challenges in companies of all sizes worldwide.

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Key Facts

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Degree

MSc (Hons) International Business and Marketing

Degree Duration

15 months :

1 term Pre-Master's and a 12 month Master's course

18 months :

2 term Pre-Master's and a 12 month Master's course

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Pathways Available

Pre-Master's

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Start Dates

Degree Overview

Explore and study a wide range of topics as part of the core modules, many of which offer a global outlook to help prepare you for a career in the complex environment of an international business. Through this course you will study areas including Human Resource Management, Critical Management, and Advertising and Communications. All core modules are designed to give you a broad understanding of the different challenges faced within an international business setting. By educating you on a wide variety of contexts and business models, you can gain the skillset needed to pursue a career in a diverse range of roles.

Studying this MSc degree will enable you to tailor your studies to your own personal and career interests, with the opportunity to choose from a selection of marketing-focused modules. All of these modules are designed to develop your skills in identifying and implementing strategic plans in specific areas of marketing.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

Through this course you will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance your learning through delivering their own personal experiences and knowledge.

This course offers a range of relevant optional modules for you to choose from, allowing you to tailor your learning to your career aspirations, whether that includes launching your own business or helping to grow an established company.

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

Learn more about Pre-Master's

De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.

In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.