Advertising and PR Management

This MA qualification is based on the latest theory and practice in the advertising and PR profession. Based on a strong practical element running through each subject area, this professionally accredited course will help equip you with the knowledge and confidence needed for a successful management career in the ever-evolving advertising and public relations (PR) sector.

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Key Facts

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Degree

MSc (Hons) Advertising and PR Management

Degree Duration

15 months :

1 term Pre-Master's and a 12 month Master's course

18 months :

2 term Pre-Master's and a 12 month Master's course

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Pathways Available

Pre-Master's

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Start Dates

Degree Overview

Mainly focused on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills.

This course is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers.

By using a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding and communications.

You will also be given the chance to choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organisation – a great opportunity to experience life as a professional within this sector while studying.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

The MSc Advertising and PR Management is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.

You can tailor the course to your career aspirations by choosing from a range of elective modules

Your Pathways

The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.

What’s the difference between the one or two terms?
One Term Two Terms
3 months of study Six months of study
Additional academic English and subject-related support

 

Learn more about Pre-Master's

De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.

In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.