Fashion Buying with Marketing

This versatile degree course, with its emphasis on buying, business and marketing, prepares studnets for a range of careers in the fast-paced fashion industry.

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Key Facts

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Degree

BA (Hons) Fashion Buying with Marketing

Degree Duration

4 years :

1 year pathway + 3 year degree

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Pathways Available

International Year Zero

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Start Dates

Degree Overview

This course requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.

Throughout this course, you’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis.

Sustainability has been embedded and social responsibility into our curriculum and aim to give you the tools to drive innovation at all stages of the buying process. We will also equip you with the practical skills you will need to take on the challenges of our rapidly evolving industry, in particular the shift in consumer demand from high street to online shopping.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.

Students of this course have been offered to work with Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill.

This course gives you the option to enhance and build your professional skills to progress within your chosen career through a placement. Our dedicated team offer a range of careers resources and opportunities so you can start planning your future.

Your Pathways

The International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.

Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.

Learn more about International Year Zero

De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.

In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.