Advertising and Marketing Communications

Ideal for students who are looking to study the more creative aspects of marketing, with an emphasis on careers in the agency sector, such as digital marketing, public relations and advertising

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Key Facts

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Degree

BA (Hons) Advertising and Marketing Communications

Degree Duration

4 years :

1 year pathway + 3 year degree

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Pathways Available

Pre-Top Up Programme

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Start Dates

Degree Overview

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

It provides a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years.

Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.

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Important

You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.

Why Study this Degree

DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

This degree is recognised by the CIPR (Chartered Institute of Public Relations) allowing students the opportunity to become a member for only £36 a year, granting access to CPD materials, networking opportunities and activities to students interested in a career in communications.

ur DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.

Your Pathways

The PTUP will support you in your transition from learning in your home country to learning alongside UK university students.  The PTUP is designed to help you develop your skills in English Language and acquire advanced study skills and critical thinking skills to continue with confidence to the top-up or final year of your undergraduate degree at the university.

Learn more about Pre-Top Up Programme

International Student Fees

You can find the applicable international student course fee for your chosen pathway study route listed below.

Study Route Tuition Fees (2022-23) Tuition Fees (2023-24)
International Year Zero (IYZ) From £13,400.00 From ££13,400.00
International Year One (IY1) From ££15,995.00 From ££15,995.00
Pre-Master’s (PM) From ££10,300.00 From £10,300.00
Pre-Top-UP (PTUP) From £9,995.00 From £9,995.00
Please note: There is an additional £200 administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at the De Montford University.

Scholarships at DMUIC

DMU offers international students a range of undergraduate and postgraduate scholarships, for more information on how you can apply click here.

Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.

Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded.  For more information on the scholarships we offer to international students please contact us.

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Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.

Talk to one of our students

Want to learn more about life as a student at our International College? Talk to one of our students now.

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De Montfort University

Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.

De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.

In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.

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