This degree course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.
On this course you’ll gain a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.
Through this course you will benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts
You may incur additional costs during your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.
DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
With the support of DMU's careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, PHD and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.
The International Year One is the perfect pathway if you want a undergraduate degree from a UK, EU or US University but do not meet the requirements for direct entry.
The IY1 course provides an intensive combination of first year University subject modules with English language skills.
Following successful completion of the IY1 you will continue onto your second year degree study directly with the University of your choice.
Learn more about International Year OneThe International Year Zero is the first year of the four year undergraduate course. IYZ is designed to help you gain extra skills in your subject area, as well as English Language, before you continue to year one of your chosen University undergraduate degree course.
Following successful completion of the IYZ, you will continue onto Year One of your degree directly with the University of your choice.
Learn more about International Year ZeroThe PTUP will support you in your transition from learning in your home country to learning alongside UK university students. The PTUP is designed to help you develop your skills in English Language and acquire advanced study skills and critical thinking skills to continue with confidence to the top-up or final year of your undergraduate degree at the university.
Learn more about Pre-Top Up ProgrammeYou can find the applicable international student course fee for your chosen pathway study route listed below.
| Study Route | Tuition Fees (2022-23) | Tuition Fees (2023-24) |
| International Year Zero (IYZ) | From £13,400.00 | From ££13,400.00 |
| International Year One (IY1) | From ££15,995.00 | From ££15,995.00 |
| Pre-Master’s (PM) | From ££10,300.00 | From £10,300.00 |
| Pre-Top-UP (PTUP) | From £9,995.00 | From £9,995.00 |
| Please note: There is an additional £200 administration fee payable to Oxford International. Stated fees do not include tuition applicable for your degree course continued at the De Montford University. | ||
DMU offers international students a range of undergraduate and postgraduate scholarships, for more information on how you can apply click here.
Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.
Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded. For more information on the scholarships we offer to international students please contact us.
Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.
Want to learn more about life as a student at our International College? Talk to one of our students now.
Leicester-based DMU brings the highest standards in education to an inclusive, international curriculum with over 170 accredited courses.
De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sport, study abroad programmes and great career paths.
In 2021, DMU was named the best university in the UK for our careers and employability service, at the National Undergraduate Employability Awards.
