You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.
The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.
The course will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
You may incur additional costs in the course of your education at the University over and above tuition fees in an academic year such as laptops, Stationary and additional resources.
The School of Management’s MSc in Digital and Strategic Marketing and MSc in Marketing and Management programmes are approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.
Our graduates are highly sought after for careers in management, consultancy or advanced management studies.
The Pre Masters Program will prepare you for the UK, EU or US study system, giving you the confidence and skills that you’ll need to go further in your studies. Depending on your academic qualification and English language level and chosen programme, you can study the IIM over one or two terms.
| What’s the difference between the one or two terms? | |
| One Term | Two Terms |
| 3 months of study | Six months of study |
| Additional academic English and subject-related support | |
Learn more about Pre-Master's
You can find the applicable international student course fee for your chosen pathway study route listed below.
| Study Route | Tuition Fees (2021-22) | Tuition Fees (2022-23) |
| International Foundation Year (IFY) | – | From £14,695 |
| International Year Zero (IYZ) | – | From £14,695 |
| International Year One (IY1) | – | From £15,195 |
| Pre-Master’s (PM) | From £7,995 | From £8,195 |
| Please note: Stated fees do not include tuition applicable for your degree course continued at the University of Bradford, click here for the University of Bradford tuition fees. | ||
The university offers a range of scholarships based on country of origin or subject of study. For more information click here.
Oxford International offers a number of scholarship opportunities for students applying for an academic course under the Core Scholarship. The scholarships are targeted at different regions around the world, awards range from partial contribution towards tuition fees to awards covering part or full pathway course fees at the international college.
Please note you’ll have to apply for the Core Scholarship and only a selection of students will be awarded. For more information on the scholarships we offer to international students please contact us.
Applying is easy. Complete the online application form and follow the instructions. If you have any queries please contact us.
Want to learn more about life as a student at UGIC? Talk to one of our students now.
The University combines academic teaching with industry expertise to create a learning environment and culture that fosters innovation and excellence. This approach helps you to develop skills and gain practical experience that is highly valued by future employers.
Formed in 1832 as the Mechanics Institute, in 1966 the University of Bradford became Britain’s 40th university. Over its 50 years the University has innovated and proven its excellence, more recently, ranked top 3 in the UK for work experience and careers and employment services and won University of the Year for Social Inclusion.
The University of Bradford is made up of four academic faculties with each covering a broad range of specialisms:
